Empowering Founders to Build and Scale
Thriving Small Businesses

Welcome! I'm Krystal — an Online Entrepreneur, Business Mentor & Educator, and #1 Amazon Best Selling Coauthor.

My journey is about more than just business; it's about embracing lifestyle freedom through entrepreneurship. As a small business owner and active mum, I understand the delicate balance between ambitious goals and a fulfilling life.

I believe you can achieve your dreams without sacrificing your well-being. By leveraging scalable business models, digital innovation, and smart systems, you can scale up without burning out.

My approach is client-focused, empowering purpose-led business leaders to integrate their core values, gifts, and talents into their entrepreneurial pursuits.

Let's work together to build a business that not only meets your goals but also enhances your life.

Real World Startup Experience

Founded and led edutech startup Tutornova, an award-winning online tutoring service for school students and families seeking trusted private tutors, regardless of their location.

Harnessing the power of booking software and virtual classroom technology, Tutornova bridged the gap between families in rural and remote areas and high-quality private education.

This streamlined the process of finding and booking private tutors, eliminating the need for long commutes and providing students with the freedom to learn from any location.

Tutornova won the Gold Award for Digital Innovation at the AusMumpreneur Awards 2018.

The business was successfully sold in 2018.

Helping Small Businesses
Accelerate their Success

As a seasoned Small Business Mentor and Educator, I'm dedicated to helping entrepreneurs like you achieve their goals and unlock their full potential. With a wealth of experience spanning from strategic planning to leadership development, I offer personalised guidance and practical solutions to drive your business forward.

Small Business Mentorship

I began my business mentoring journey in 2019, supporting clients in goal setting and business planning, ensuring alignment with their vision and market demands.

Through one-on-one mentoring sessions, I provide tailored insights to enhance performance, productivity, and profitability.

Whether you're navigating startup challenges or seeking strategies for growth, I'm here to help you every step of the way.

Supporting Educational Programs

At The Women's Business School, I had the privilege of lecturing on Marketing and Scalability, facilitating group coaching, reviewing student assessments and providing 1-on-1 mentoring to support aspiring entrepreneurs to succeed in today's competitive landscape.

Additionally, as a Program Contributor at Future Female Leaders, I developed comprehensive modules on business operations, empowering future leaders to implement effective systems and technologies for sustainable growth.

Fast-track your business success

Whether you're a seasoned entrepreneur or just starting out, my expertise in business mentoring and education can help you overcome challenges, capitalize on opportunities, and achieve your goals.

Let's work together to take your business to new heights. Reach out to schedule your personalized mentoring session today.

Redefining Productivity

I am a Published Coauthor of #1 Amazon best selling book Goodbye Busy Hello Happy, a collaboration of 25 women leaders in the fields of wellness and productivity, together with those who have lived experience of breaking up with busy and rediscovering how to be happy.

Sharing my passion for lifestyle business

As an online entrepreneur running multiple lifestyle businesses, including business mentoring and cryptocurrency trading, I enjoy making YouTube videos on lifestyle business, business strategies, cryptocurrency trading and self-mastery.


I've had the privilege of contributing to the entrepreneurial community, including serving as a judge for the AusMumpreneur Awards in 2023, 2021, and 2020.

My dedication to innovation was recognized with the AusMumpreneur Gold Award for Digital Innovation in 2018 for my work on Tutornova.

I founded The Entrepreneur’s Tribe business education series, which ranked in the Top 100 Cool Company Awards of 2013 by Australian Anthill and featured on Bizversity.

Awards & Recognition

“While freedom may be the ultimate lifestyle goal, achieving this requires you to follow specific disciplines, known as the freedom-discipline paradox.

Succeeding at the game of business requires understanding the rules of the game, adapting to changing market conditions, and finding your competitive edge.”

- Krystal Seang, Coauthor of Goodbye Busy Hello Happy

Achieve your goals faster

Let's connect and explore how we can collaborate!